Evaluation - Question 3

3. What kind of media institution might distribute your music magazine and why?

   

Here are some media industries, they have different publishing divisons and different target audiences and different magazines.


IPC Media
IPC media are an international company in which produce over 85 iconic media brands. There print brands alone reach almost two thirds of UK women and 44% of UK men –almost 27 million UK adults.


      The company produces many magazines, national and international that can appeal to mass audiences of men and women. They say that they focus on three main audiences; men, mass market women and upmarket women. 


     They cater for mass audiences and they are under five current publishing divisions such as; connect (womens weeklies such as LOOK and NOW), inspire (leisure and specialist), ignite (mens lifestyle and entertainment) SouthBank (women's lifestyle and home interest), and TX (portfolio of television titles.)


Some other Magazines that they do...

-Country Life

-Horse&Hound

-Rugby World

-Nuts

-Mousebreaker

-NME

-LOOK

-NOW

-CHAT

-WOMAN

-Marie Claire

-In style

-Women and Home

-Essentials


Future PLC
Future PLC is the 6th largest media company in the UK and publishes over 150 magazines under the genre of; video games, technology, films, automotive, cycling and photography.Future is the official magazine company of all three major games console manufactorers.
  
      They are an international company and they cater for a niche audience. They produce magazines from gaming to cycling, each of them will have niche audiences compared to the mass target audience of IPC media.


Some magazines that they do...
-Classic Rock
-PC Plus
-PC answers
-Metal Hammer
-Offical Nintendo magazine
-Superplay
-Total!
-Total guitar
-Games master
-The Mac
-Pc gamer

EMAP
EMAP are a British media company that specialise in business to business magazines and organizations.They own 40 UK and Ireland local Radio stations and 20 magazines in its business portfolio.

Here are some magazines that EMAP have published...
-Computer and video games
-Eye magazine
-Internet magazine
-Mean machines
-Nintendo Official magazine
-PC Leisure
-pc reveiw
-Smash Hits
-SPORT

I think that my magazines would fit into IPC media Institiution the best because they are the institution that publish the most music magazines and they're target audience is very similar to mine. They're target audience are  a mass audience of mainly women. They own a good variety of different magazines and genres including NME which is a inspiration of mine. 
      The contents of my magazine is mainly music hence being a music magazine and includes a heavy focus on a new band. This helps promote the new band easily because my target audience always want to get to know brand new music first.
      By researching first into other institutions it helped me see what was important to include and what the audience want. Magazines need to be bright, colourful, eye catching but not too distracting and busy. For its certain genre, it needs to look sophosticated or fun and you need to get the front cover image right or it will make or break the magazine. A masthead says a lot about a magazine too, it does need to be eye catching  but sometimes less is more, and a smaller elegant masathead could have the same effect as a very large and bold one.
       I definatley think that my magazine fits into the IPC media institution best because they have more of a variety and mass audience.